B2B Marketing Manager Job at Get Licensed | Karachi

Get Licensed, a fast-paced technology business with over 400,000 successful users, is looking for a strategic B2B Marketing Manager in Karachi. This role is focused on scaling GuardPass, their innovative platform, through data-driven campaigns, HubSpot automation, and customer acquisition strategies. If you thrive in a non-hierarchical, agile environment and have a proven track record in B2B SaaS marketing, this opportunity is for you.

Apply directly via linkedin

📊 Quick Highlights (Job Details)

Key Responsibilities

As the B2B Marketing Manager, you will be responsible for the full marketing funnel:

1. Strategy & Positioning

• Define brand positioning and messaging that resonates with B2B customers.

• Develop and own the end-to-end B2B marketing strategy to drive customer acquisition.

2. Campaign Execution & Automation

• Experiment across paid channels, email marketing, ABM, and webinars.

• Master HubSpot workflows, automation, and reporting to optimize lead quality.

• Build sales enablement materials to help the sales team close deals faster.

3. Data-Driven Growth

• Measure everything: Track CAC (Customer Acquisition Cost), conversion rates, and attribution.

• Iterate quickly based on data to scale what drives results.

Required Qualifications

• Experience: Proven experience in B2B SaaS or marketplace marketing (B2C or agency-only experience will not be considered).

• Technical Skills: Hands-on expertise in HubSpot (Automation & Workflows).

• Marketing Skills: Proficiency in running paid campaigns and understanding full-funnel marketing.

• Mindset: Data-driven, scrappy, and comfortable with ambiguity.

Benefits & Compensation

• Competitive base salary.

• Private Medical Insurance.

• Paid holidays and career growth opportunities.

• A collaborative and non-hierarchical work environment.

❓ Frequently Asked Questions (FAQ)

Q1: What is the main tool used for marketing automation at Get Licensed? Ans: The company primarily uses HubSpot for workflows, automation, and lead reporting.

Q2: Is this a remote position? Ans: No, this is an on-site, full-time position based in Karachi, Pakistan.

Q3: Does this role require B2B experience? Ans: Yes, the candidate must have experience in B2B SaaS or marketplace marketing. B2C-only backgrounds are not suitable for this role.

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